American Society for Indexing
Frequently Asked Questions About Indexing
This FAQ (Frequently Asked Questions) document has been compiled to provide basic
information on indexing as a freelance career, and to list resources for further
information. There is a wealth of information on indexing, including books, workshops, and
training courses. This file can only provide a brief orientation and a list of resources
for study. As you read it, remember that the broad, general statements are not universal
laws; there are many ways to approach indexing, and people doing indexing do not fit all
the broad statements in every respect. We will be happy if this file tells a non-indexer a
useful way (not the best or only way) to think about the work before deciding to try to do
it. We know that many (perhaps most) will realize after a time that they don't fit the
rules of thumb either. If you do decide to pursue this challenging, rewarding and
important work, please seek out the many other wonderful resources available; stay in
touch with the field and other indexers through ASI, never stop learning and improving
your skills and understanding. We hope you find this file useful. We welcome your
comments.
L. Pilar Wyman (pilarw@wymanindexing.com) and Larry Harrison.
Jump to: [ What is indexing? | Who does
indexing? | How is indexing done? | Can't a
computer do the indexing? | What skills or education do indexers
need? | How do indexers get clients? | How
much are indexers paid? | How do indexers price their services?
| What kind of annual income can I expect from indexing? | How can I learn to index? ]
When I tell people that I am working on an index to a book, they tend to hang their
heads in sorrow. I tell them that compiling an index for a book is a lot more fun than
writing a book could ever be, a relaxing jaunt from A to Z compared with a jerky
stop-start trek without maps.
— Craig Brown, Times Saturday Review, 21 July 1990
1. What is indexing?
According to the British indexing standard (BS3700:1988), an index is a
systematic arrangement of entries designed to enable users to locate information in a
document. The process of creating an index is called indexing, and a person
who does it is called an indexer. There are many types of indexes, from
cumulative indexes for journals to computer database indexes. This discussion concentrates
on the back-of-the-book index, found in nonfiction books.
Indexes are among those necessary but never spectacular products of hard as well as
skilled work that can sometimes make the difference between a book and a good book.
index review in Books Ireland, February 1994
The chief purpose of an index is distillation, and in performing that task it can
manage to suggest a life's incongruities with a concision that the most powerful
biographical stylist will have trouble matching.
Thomas Mallon, New York Times, 10 March 1991
The ocean flows of online information are all streaming together, and the access tools
are becoming absolutely critical. If you don't index it, it doesn't exist. It's out there
but you can't find it, so it might as well not be there.
Barbara Quint, ASI San Diego Conference, 1994
2. Who does indexing?
In the United States, according to tradition, the index for a non-fiction book is the
responsibility of the author. Most authors don't actually do it. While a few publishers
have in-house indexers, most indexing is done by freelancers, often working from home,
hired by authors, publishers or packagers. (A packager is an independent
business which manages the production of a book by hiring freelancers to accomplish the
various tasks involved, including copyediting, proofreading and indexing.) More often, the
indexer is hired by the publisher, and the fee is deducted from the money due the author.
If a packager hires the indexer directly, various payment arrangements can be made.
Indexing work is not recommended to those who lack an orderly mind and a capacity for
taking pains. A good index is a minor work of art but it is also the product of clear
thought and meticulous care.
Peter Farrell, How to Make Money from Home
3. How is indexing done?
The indexer usually receives a set of page proofs for the book (images of
the actual pages as they will appear, including final page numbers), often at the same
time as final proofreading is being done by someone else. The indexer reads the page
proofs, making a list of headings and subheadings (terms to
appear in the index) and the location of each pertinent reference. After completing the
rough index the indexer edits it for structure, clarity and consistency, formats it to
specifications, proofreads it and submits it to the client in hard-copy form, on disk, by
modem, or by email. Since the indexer is very late in the production process, there can be
unreasonable time pressure.
As to how to index, what goes on between the ears, that's a subject for books,
courses, workshops and lifelong learning from experience.
Less time is available for the preparation of the index than for almost any other step
in the bookmaking process. For obvious reasons, most indexes cannot be completed until
page proofs are available. Typesetters are anxious for those few final pages of copy;
printers want to get the job on the press; binders are waiting; salesmen are clamoring for
finished books surely you can get that index done over the weekend?
Chicago Manual of Style, 14th ed.
Indexers are in effect trying to provide answers to a host of unasked questions.
Indexers therefore need to work as if their audience is present. But there are two snags:
first, in most cases they do not know who this audience will be; second, in most cases
they do not receive any feedback as to whether their judgments have been successful. From
a communicative point of view, there is probably no more isolated intellectual task than
indexing. The twilight howl of the indexer might well be Is there anybody there?
David Crystal, editorial, The Indexer, April 1995
4. Can't a computer do the
indexing?
The short answer is no. Computers can easily construct a concordance (a
list of words or phrases and where they appear), but this is not an index, and is not very
useful to someone looking for information. The so-called automatic indexing software
programs now appearing on the market are simply not up to the task of indexing a book.
Book indexing involves a little bit of manipulating words appearing in a text, which
computers can do, and a lot of understanding and organizing the ideas and information in
the text, which computers cannot do and will not do for many years to come. An example of
the difference is that a book on protective gloves for occupational use might have a
chapter discussing surgical gloves, how they get punctured and how they are tested for
integrity, but might never use the word holes. Yet a user of the book would expect
to find this word in the index and be directed to the appropriate chapter. The indexer
handles dozens or hundreds of such issues in every book.
Where the text is already on computer disk, the indexing features of word processing
programs can ease the handling of page numbers and sorting, but the real indexing work is
still done by the human. Powerful dedicated software is also available for personal
computers to aid the professional indexer in constructing, sorting, editing and formatting
the index, whether from hard-copy text or computer files. Many indexers use one of the
programs listed on the Indexing Software page.
Automated indexing was never intended to produce back-of-the-book indexes. As Indexicon
demonstrates so well, back-of-the-book indexes cannot be automatically generated.
Nancy Mulvany and Jessica Milstead, review of Indexicon, Key Words, Sep/Oct
1994
5. What skills or education do
indexers need?
Many publishers and packagers don't ask for specific degrees or credentials unless they
are looking for someone with subject matter expertise for a technical book. (See question
10 for more about courses on indexing.) Skills needed to learn indexing include excellent
language skills, high clerical aptitude, accuracy and attention to detail. Once you are
indexing professionally, you will find that self-discipline, curiosity, tolerance of
isolation and love of books are necessary to keep going. In addition to all this, of
course, there are the business and marketing skills needed to succeed as a self- employed
professional. Clients take their cue from you: if you behave in a professional manner,
most of them treat you accordingly.
Whoever the indexer is, he or she should be intelligent, widely read, and well
acquainted with publishing practices also levelheaded, patient, scrupulous in handling
detail, and analytically minded. This rare bird must while being intelligent, levelheaded,
patient, accurate, and analytical work at top speed to meet an almost impossible
deadline.
Chicago Manual of Style, 13th ed.
I wonder whether there is any profession in which a knowledge of one's tongue is of the
slightest use.
T.E. Lawrence, on winning 1st place in English Language and Literature in the Senior
Oxford Local Exams, 1906
6. How do indexers get clients?
Most people start by sending letters and résumés to publishers. Find their addresses
in Literary Marketplace, Writer's Market and Books in Print,
available in your library. It may take hundreds of letters to get a first indexing job.
Experienced indexers say they get most jobs through recommendations from satisfied clients
and networking, although some still come from marketing efforts. Now, many people
interested in indexing are pursuing the apprenticeship model, working with an established
indexer to build skills and experience. The three best ways to get work? Network, network,
network.
7. How much are indexers paid?
That's the wrong question. (I know, I wrote the question, but that's the way it's
usually asked.) A freelance indexer is running a small business; as a businessperson, you
are not paid, you set prices and charge for a service. You are not an employee; you
are an independent contractor. This is an important distinction because of how it changes
your thinking. It's also very important for tax purposes, but that's off the subject. Try
questions 8 and 9.
8. How do indexers price their
services?
The two most common ways of quoting book index prices are per page and per entry.
Different publishers prefer different methods, and indexes for different media (databases,
periodicals, etc.) also are priced differently. All the different ways of quoting prices
can be reduced to a fee per hour. While experienced indexers come to know what rates per
page or per entry they can afford to accept, beginning indexers would be well-advised to
focus on the hourly fee when figuring their bids. This enables new indexers to decide what
kinds of work are best for them, and to track improvements in skill, efficiency and income
as they become experienced.
If you are starting out as a freelance indexer, you won't be able to get the same fee
as an indexer with 10 years of experience. This does not mean inviting exploitation by
unscrupulous clients. Remember, if you are qualified as an indexer, you are producing a
professional product, and you should be fairly compensated. Set yourself a rock-bottom
hourly fee for run-of-the-mill indexing, the lowest figure you should ever accept, and
stick to it. Remember, no one says you have to take what the prospective client is
offering. No one says the client has to pay what you charge. Both parties are free to
negotiate or go elsewhere. It is your responsibility to set the fee you charge for
indexing, and negotiate to get it.
Indexers need to charge for their services according to the time they expect to spend
on the work. On the other hand, many clients want a predictable price since they are under
budget constraints. These clients will not pay by the hour, especially if they don't know
your work. How do you quote your prices to get your hourly fee?
If the client opens the discussion by saying she wants the index done for $1,200, or
for a certain amount per indexable page, a fixed bid is called for. (Pricing per page is a
type of fixed bid; it can be agreed to in advance even if an exact page count is not
known.) Fixed bids are good for the client but risky for the indexer. The indexer must be
familiar with the book before a reasonable bid can be given, because of wide variations in
words per page and complexity of material. The expected number of entries per page or in
the whole index should also be specified, since this is a key factor in the time spent
doing the index.
Publishers in some fields (medicine, for example) want to ensure a detailed index, so
they use pricing by the entry. As long as both parties are clear on exactly what
constitutes an entry and how they are counted, this has the advantage of compensating the
indexer for extra time spent on complex material. Again, the expected number of entries
per page should be specified.
No matter how the bid is to be figured, start with the hourly fee to make sure you are
being compensated according to your set rate. First, estimate how many hours it will take
you to do the index, including editing, proofing and preparing final copy. This estimate
is crucial. Actually indexing a representative sample of the book is helpful here, and
estimating skills should improve with experience. Then multiply by your hourly fee to get
the total amount you expect for indexing the book. If the client wants a lump sum bid, you
are done.
To prepare a bid or price quote for a client who uses per-page pricing, divide your
total estimate by the page count. To prepare a price quote on a per-entry basis, figure
the total number of entries in the book and divide this into the total estimate. In
summary, use one of the following methods, where $FEE is the total fee, PAGES the
indexable page count of the book, and ENTRIES the total number of entries in the book
(ENTRIES is average entries per page times the number of pages):
Fixed price = $FEE
Per-page rate = $FEE / PAGES
Per-entry rate = $FEE / ENTRIES
If the client has a price or rate in mind, work the numbers backward to figure the
hourly fee resulting from the client's number before deciding whether you can afford to
accept it.
When someone offers you an indexing assignment at $12 per hour, take note of the advice
from Dr. Wellisch in the next quote; you could do almost as well at McDonald's!
An hourly indexing fee should always be at least four times the wage one can earn by
flipping hamburgers at a fast-food emporium.
Dr. Hans Wellisch, Indexing from A to Z
Hourly rates in 1993 started at $20 to $25 per hour and went up from there.
Nancy Mulvany, Indexing Books
9. What kind of annual income can I
expect from indexing?
Here are some important factors which affect your income from indexing or any other
independent service business:
- How you set your prices.
- How much you want to work.
- How skilled you are at finding enough good clients to keep busy.
- How skilled, and fast, you are at indexing.
- How much your business expenses are.
In short, your income depends on your motivation and your business skills as well as
your indexing skills. There are indexers who treat it as a relaxing, part-time business;
there are indexers who work long hours and support themselves in nice middle-class style
as a result. Most probably fall in between. You have to decide what you are looking
for.
You need to spend time learning how to start and run a business as well as learning to
index. Books and magazines on home-based business and entrepreneurship have lots of ideas
and advice applicable to freelance indexers. Seminars and workshops on business skills and
sales technique can be quite useful, but be careful with your money. Talk to graduates
before signing up.
Suppose we look ahead to the future, finding that after gaining some experience, you
reach a speed and skill level where the combination of rates paid by clients and the time
you spend doing the work results in a good hourly rate. What hourly rate might you expect?
ASI regularly surveys freelance and in-house indexers to find out what salaries and fees are
being paid. The latest survey is available on this website, in the Members Area.
If you are an ASI member, you may view and download the survey.
In case you don't have access to this information, bear with me as I discuss the mechanics of estimating your self-employment
income without using a specific rate.
To estimate your annual income from indexing, multiply your hourly rate by the average
number of work hours in a year. Forty hours per week times 52 weeks a year is 2,080. Wait!
If you want to index full-time, you need to consider all the time your business takes
besides actual indexing. Writing letters and making calls to get work, rushing to the
FedEx office before they close, billing, doing your tax return, shopping for supplies,
backing up your computer files, meal breaks and occasional holidays and vacations
(remember those?) are all unpaid time. Don't forget idle time between jobs; it takes
several years of building a client base for most indexers to get full-time work. If you
plan to put 40 hours per week into your business, then allowing for all the above within
the 40 hours results in a rule of thumb of about 1,200 hours per year of actual paid
indexing work.
OK, multiply your hourly fee by 1,200. That's your gross revenue. But remember, this is
a business; your actual income is much less. To figure hourly income, self-employment
taxes (currently 15.3%) and federal, state and local income taxes come off the top, plus
the cost of your supplies, utilities, ASI membership dues and the amortized cost of your
office equipment. (See Schedule C of Form 1040 for calculating business taxes, expense
deductions and amortization.) A good rule of thumb is to take at least 50% off the
rate.
So, multiply your hourly income (about 50% of your hourly rate) by how many hours you
can work per year (1,200 while you are getting established, based on a 40-hour week). If
this is not enough for you to live on, don't quit the day job yet. Most indexers start
indexing as a part-time moonlighting effort, supporting themselves with another job. Once
they are sure they want to do this kind of work full-time, and clients are paying well and
keeping them so busy it is hard to get everything done, they can make the decision to try
full-time indexing.
Once you are well-established, idle periods and time spent marketing diminish,
resulting in more paid work hours. You can eventually reach 2,000 hours per year, if you
are willing to work more than 40 hours per week. In addition, a very good indexer who
works fast can make a higher hourly rate for a given page rate, because it takes fewer
hours to do the work. Money magazine recently published an article on successful
home-based businesses which quoted one experienced freelance indexer who says he averages
$50,000 per year. Some indexers are skeptical; others say this is possible after a few
years if you work hard and find the right clients.
Wealth ... is more accurately measured in what you enjoy than in what you
possess.
Jean Aspen, Arctic Son
10. How can I learn to index?
A local college or university with a Library Science or Information Science department may offer indexing courses. Many people take the indexing correspondence courses (Basic Indexing and Applied Indexing) offered by the US Department of Agriculture. Assignments are graded by indexing professionals and a certificate of completion can be provided.
If you are considering ASI membership, take note of the excellent self-paced course offered to ASI members. Available on interactive CD-ROM, this comprehensive course includes many practical exercises and self-assessments. A certificate of completion can be obtained by taking the optional exams.
Look at the Indexing Courses and Workshops web page for more information about all these options. Before you invest money in an expensive course, check out some books on the subject to gauge your interest and aptitude.
Indexing cannot be reduced to a set of steps that can be followed! It is not a
mechanical process. Indexing books is a form of writing. Like other types of writing, it
is a mixture of art and craft, judgment and selection. With practice and experience,
indexers develop their own style as do other writers. The best we can do as teachers of
indexing is to present the rules and offer guidance.
— Nancy C. Mulvany, Indexing Books
Index learning turns no student pale,
Yet holds the eel of science by the tail.
— Alexander Pope, The Dunciad
Copyright 2007 Larry Harrison and L. Pilar
Wyman
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